Nectar
Case Study
Nectar formulates organic, sensorial skincare for all gender expressions and skin types.
Manifesto
Skin is the largest organ in the human body. Nectar formulates clean care products for each and every inch of it.
Core Values
Head-to-toe moisture is a must. Your skin is the largest organ in the human body—it’s a protective membrane that keeps us safe and warm—so it needs looking after. That’s why we formulate our unique collection of serums, creams, and body bars to keep your skin completely covered—every inch of it. Lube up liberally. You’ll like what you see, and love how you feel.
Tone of Voice
Always accessible and inclusive, we’re the cool, but bookish stranger at the bar with whom you’ll pour your heart out. You’ll cap the night with quality personal advice, a few laughs, and wake up fresh as a daisy. Tonally, we employ straightforward, beautiful language that borders on charming. (We always get asked for that second date.)
Pansy
Case Study
Pansy delivers playful floral designs to help people connect in a tangible, memorable way.
Manifesto
Fact: Flowers communicate things we can’t.
Not quite ready to declare your love? Need a buffer before you say “I’m sorry”? Drafted that “I had a good time” text the morning after, but can't press send? Connect with your inner Pansy—say what you need to say with flowers. Let those pretty petals and strong stems do the talking.
Core Values
Flowers are a universal language. Though we may not share a mother tongue, we all hear the poetry of flowers. So often, words fall short. Sometimes a bold gesture from nature means more.
Tone of Voice
We won’t mince words—we’re here to have a good time and connect people. We love flowers and all that they represent. Flowers are universally understood. Sometimes when we’re tongue tied, we sub them in to do the heavy lifting. Tonally, we’re colloquial, human, succinct, and sometimes witty.
SCÜP
Case Study
SCÜP makes artisanal, vegan ice creams for recovering dairy addicts.
Manifesto
We only want to live in a world where dessert first is possible. Daring to go non-dairy keeps taste buds happy and tummies satisfied—especially the lactose-intolerant kind. We celebrate sweet tooths everywhere and embrace being the healthy-ish option in your freezer.
Tone of Voice
We are kind, playful, and always down for dessert. We keep our communications short and sweet.
