@winedykes is a passion project born of my partner's and my shared interest in both natural wines and a desire to create for the sole purpose of enjoying ourselves and bringing beauty into the world.
Hulu is an industry leading streaming service and media company with a robust in-house creative operation. In May of 2019, I was brought in to help guide the rebranding effort of the in-house creative team. Inspired by brutalist typography and streetwear/workwear trends, the branding is reflective of the adept and adventurous nature of the team.
Stylehaul was a first-of-its-kind influencer marketing agency with offices around the world. In October of 2018, I joined Stylehaul to help guide the creative team, and develop & bring to life a rebrand fit for the company’s evolution into a more modern, aspirational realm.
Outerknown is an elevated, sustainable menswear line founded by surf champ Kelly Slater and menswear legend John Moore. As a growing start up, they shifted their focus to expand their digital presence with click-worthy emails. During the 4 month duration of the project, I helped pave the way to nearly doubled YOY and MOM returns leading to record sales and customer engagement.
The #ForgingBonds campaign was created to introduce Schwarzkopf’s new Blond Me product to hair stylists nationwide. Conceptually, the campaign is about the bond between stylists and their clients. All in all, the campaign generated well over 100k likes and 10k new followers over the course of 30 days.
T3 Micro is a revolutionary when it comes to hair styling tools. This three part campaign was created to introduce 2 new products while also empowering its users and building community. In total, the campaign generated over 230k likes and 4,000 new followers over the course of 60 days.
Fair was an innovative FinTech digital platform aimed at connecting the dots between a desire to have a car, the hesitance to purchase one, and the overall undesirable experience of maintaining a vehicle every day. In 2018, I was brought on to Fair to help with concepting and implementing flows and design systems to improve user experience.
